We started off this project by surveying the existing website in detail. Upon our finding we were able to get a clear picture on why the existing website for Aestheria was failing to generate leads. First off, the website was lacking in its aesthetic appeal. This being a website for a medical cosmetology clinic, the aesthetic allure and appeal was important. Secondly, the number of fields for forms were more than what was required, and it also did not have an auto-fill option. The third issue with the website was it lacked an interactive and prompt window for chat. All the essential aspects that make for an effective lead generation landing page, the website lacked in most of them.